American Standard constantly delivers style, quality and reliability to bathrooms. Backed by more than 140 years of pioneering legacy, American Standard continues to raise the bar in delivering dependable bathroom solutions that combine purposeful designs and innovative technologies to create inviting bathroom sanctuaries offering ultimate comfort and performance to its customers.

American Standard engaged us to produce a set of photographs for their key visuals that will be used widely throughout their marketing communication materials. We aimed to bring out American Standard’s blend of comfort and performance in the bathroom space.

Our approach was by framing the modern bathroom as a space that brings families closer together. The direction was to portray fun family interactions that tells the story of how American Standard improves daily living for young families by having products that will last them a lifetime.

We rented a studio and built the set from start to finish, having a clear creative vision in mind. Furthermore, we interviewed countless talents in order to stay aligned with the brand direction and the story that we wanted to tell. We directed and planned the photoshoot in order to product visuals that makes viewers feel like they are in an inviting bathroom environment that improves overall quality of life.