Heineken F1 Campaign
Formula 1 is one of the biggest events in Singapore, bringing the country onto another level of global confidence. Heineken is the main sponsor of F1 therefore prompting a goal to generate hype for both the brand and race. As an appointed agency and by working with the brand often, we partnered with Heineken to build up the brand’s awareness by balancing the interest of both Heineken and F1.
Before the race itself,
we created an attractive
Media Kit that is distributed
to influencers, inviting them
to the pre-race party where
famous DJs played. Both the
media kit and the party are
sharable and worked to
generate hype for the race.
Retail Store Decorations
We are also tasked to build visibility out of track in 20 bars/restaurants within the range of 2km from the race track. This drew crowds closer to the track and generates awareness for the event and the brand. It not only had helped the bars/restaurants to hype the Heineken Formula 1 campaign earlier than expected but also had increased the sales volume in those selected venues.
F1 Track Site
Simultaneously, we created a hybrid bar in the track that sells both Heineken 0.0 and green, standing out with Heineken’s neon colours in order to provide drinks for the people there and to create brand awareness.
