Be Bare Waxing

BB Beauty Pte Ltd is a personal beauty services company that specialises in waxing as its core service however the company has other services such as facial, nail and permanent hair removal as well. Being in the personal beauty services industry, BB Beauty faces an arsenal of challenges when it comes to long term sustainability of the company. These challenges include the lack of a brand strategy, visual consistency and inadequate knowledge in the branding space.

By equipping BB Beauty with a refreshed brand strategy and visual identity, it enables them to reach a younger target segment and remain consistent in their visuals, for future expansion.